Our Trust Badges
We created our trust badge menu to share some of the highlights that might be important to you. Find them at the bottom of every product page. You’ll be able to see key factors such as whether a particular product is made with recycled materials, contains our strengthening Super 3 ingredients or is certified as breathable.
Our standard badges that cover our complete collection include British Made, Vegan, Cruelty-Free, Halal and Plant Based.Â
British Made
Our studio is in Leicestershire, England and our products are all made in the UK.
Vegan
None of our ingredients or materials are derived from animals.
Cruelty Free
We are 100% cruelty-free, never testing on animals at any point.
Super 3
Our Super 3 blend of vitamin E, tea tree oil and arginine is clinically proven to strengthen nails.
Free From 21
We formulate without 21 potentially harmful ingredients common to the nail industry.
Breathable
Our formulas allow air and water vapour to pass through, so there’s less chance of damage that can lead to weaker nails.
Halal
We are halal-certified by IFANCA, the Islamic Food and Nutrition Council of America. This global leader in halal services is a trusted authority with over 40 years of expertise.
Plant Based
We source plant-based ingredients from fruits, flowers, leaves and veg, using as many as possible.
Made With Recycled Material
Our brush stems and globe caps are made from 100% post-industrial recycled plastic that has a smaller carbon footprint.
Sustainably Sourced
All our ingredients and natural components are sustainably sourced, from our castor bean oil brush bristles to FSC certified paper.
Recyclable
We support a keep-it culture, choosing recyclable materials such as glass and aluminium wherever possible.
Palette Impact
When you choose a product with this badge, we donate to one of our charities. Together we can make a difference!