Sustainability equals a better world. We create non-toxic beauty without harmful chemicals, choosing only responsibly sourced vegan ingredients with at least 70% coming from botanicals. Our formulas are safe for you and the environment, plus we are cruelty-free, never testing on animals at any point. 

Circularity is always top of mind, we support a keep-it culture and carefully consider our packaging, crafting from recycled and sustainable materials wherever possible. Our brush stems and globe caps are made from 100% post-industrial recycled plastic that has a smaller carbon footprint. Even our brush bristles are entirely made from castor bean oil. We also look to recyclable glass and aluminium, plus FSC-certified paper from responsibly managed forests.

While the natural world is a constant inspiration, our eco responsibilities begin earlier than ingredients or packaging. From our small group of trusted suppliers to our everyday practices, we make choices with the lightest environmental footprint. While we hope you are pleased with where our eco story begins, we can’t wait to share improvements as we go along.